OMDs And Traffic

[Dave Keir]

Hi

From time to time I receive emails from online music distibuters inviting me to join them and upload my songs. Presently, I have an account with Soundclick and one or two others but I've found it difficult to figure an advantage apart from setting up more storefronts in uploading to others. Maybe that is the main advantage. :)

Anyway, the crucial thing, it seems to me, is the amount of listener traffic an OMD is able to boast. These, after all, are the prospective customers and fan base. So, in considering a new OMD, I would be interested to know what it's business plan was for its own site promotion. I'd like to feel confident that it was carrying out promotion on its own behalf to drive traffic to its site, and thereby, to artists' pages.

Over time, I would like to see an upward trend using this tool:

http://www.alexa.com/

I'ts a bit illuminating if you compare various OMDs traffic volumes. Extrapolate those results to potential customers.

[PeterTuneCore]

Hi

From time to time I receive emails from online music distibuters inviting me to join them and upload my songs. Presently, I have an account with Soundclick and one or two others but I've found it difficult to figure an advantage apart from setting up more storefronts in uploading to others. Maybe that is the main advantage. :)

Anyway, the crucial thing, it seems to me, is the amount of listener traffic an OMD is able to boast. These, after all, are the prospective customers and fan base. So, in considering a new OMD, I would be interested to know what it's business plan was for its own site promotion. I'd like to feel confident that it was carrying out promotion on its own behalf to drive traffic to its site, and thereby, to artists' pages.

This is the beauty of being a distributor, rather than a store. TuneCore distributes, so when we get calls from new stores and services (and we get them all the time, believe me), we can choose. Right now, we have very strict criteria a store/service has to meet before we offer them as a "destination shelf" for our customers.

If a new store or service grows, matures, becomes a demand, shows it's going to stay in business, reports faithfully, pays regularly and keeps accurate records and has a business model that's fair, we consider adding them. Even when we added AmazonMP3, we were strict.

However this "new frontier" of digital retailing pans out, we'll be able to sit back, monitor carefully and go with whatever rises to the top.

--Peter
peter@tunecore.com